A Note on Future Trends in the Publishing Industry

The publishing industry is facing numerous threats from digital media. The demand for digital media content gained momentum with the increased penetration of personal computers (PCs), mobile phones, and advent of the Internet. e-Books, blogs, podcasts, and user-generated content have emerged as some of the new business models for established publishers and startup firms. These new technologies provide efficient ways for users to access, search, and navigate content on the web, which was difficult to do with the traditional print medium.

Information dissemination is changing at a rapid pace.

Online content has also enabled publishing companies to look at online advertising revenues as an additional source of revenues. While some industry experts have said that the traditional publisher's model is under threat, many publishers have realized that they can reap significant benefits from digital media which provides new opportunities for growth.

The key implication for traditional publishers is that, while they continue with their operations with their current business models, it is imperative that they explore opportunities with new business models to ensure their continued success in the market place...